Place a non-stick or cast-iron fry pan over high heat and let it get very hot.
Pat the 1lb beef filet/beef tenderloin dry with paper towels, then brush all over with 1 tablespoon neutral oil.
Sear the beef in the hot pan for 40 seconds on each side, rotating to sear all sides; remove the beef from the pan.
In a small bowl, stir together 4 tablespoons soy sauce, 1 tablespoon sesame oil, and 1 teaspoon sugar until the sugar dissolves.
Use 2 tablespoons of this dressing to brush the hot meat, then reserve the remaining dressing for serving.
Wrap the beef tightly in cling film and chill in the fridge for at least 1 hour (or 30 minutes in the freezer).
While the beef chills, cut the ¼ napa cabbage, 1 carrot, 1 green, and 2 red chilies into thin lengths.
Unwrap the chilled beef and thinly slice it across the grain.
Place a slice of beef on a work surface, add a piece of napa cabbage, carrot, green, and red chili in the center of the slice, drizzle a little of the reserved dressing over the vegetables, and carefully roll the beef around them. Repeat with remaining slices.
Arrange the rolls on a bed of the Large bunch cilantro, sprinkle 2 teaspoons sesame seeds over the rolls, and serve.